By SKP Global | April 29th 2020 | Blog
Over the last decade, the planet has gone mobile and, there’s been a big rise within the post-PC products and moreover 3/4th of the population today merely owns a smartphone. Due to the host of the applications they provide, mobile applications clothed to be the smartest means of communication. Quite common that today over than 80% of individuals were using mobile platforms while they intend to search for/buy a product or a service.
In today’s technological era, mobile applications are playing a serious role not only in our day-to-day lives, but also within the business world. You might be wondering that your small business doesn’t need a mobile app either to sell products or to earn customer’s loyalty. But hey! It’d be true during the past days but, to be future ready, every business should create mobile apps for their business’ wellness.
Being “Multi-Channel” is one of the most important key features of the modern digital environment. And it's the toughest vital challenge to establish effective communication in those channels which indeed provide contact with potential customers. Since we are living in a digitally smart world, there comes a most powerful tool to get contacted with the business audience in terms of mobile apps and this is how the mobile market continues to grow.
Having mobile apps for businesses ensures better visibility and a stronger presence online thereby helping the businesses to survive best in the digital world. Choosing the option of mobile apps would help them in maximizing sales thereby increasing their revenue
Are you still thinking to create a mobile app? If yes, go ahead of exploring the top reasons why a mobile app is necessary for your business growth!
Explore why your business needs a mobile app...!!!
1. 100% visibility to customers all the time
Statistics prove that people spend more than 4 hours per day on his\her mobile devices and by the way, having a mobile app would help businesses available online all the time.
2. Cultivate customer loyalty
Customer loyalty is the most important reason behind the business mobile apps as it allows them to communicate with their customers directly. When compared to email marketing, roadside banners and social media advertisements, in-app purchases, promotions, and online ads through mobile apps have a greater impact on the customers.
3. Sales growth
Using mobile apps, businesses can increase their profits with discounts, push notifications, and promotional activities depending upon how large the audiences are.
4. Providing value to your customers
When it comes to thinking the loyalty program, instead of sticking onto old point collection cards, make your customers collect their rewards using your mobile app.
5. Building brand and recognition
Now, mobile apps greatly contribute to your brand awareness by making your app a true winning app.
6. Stand out of the competition
Nowadays, mobile apps at the small business level are still the same and this is how the businesses can be taken a big leap ahead of the competitors. Definitely, your customers will be astonished by your forward thinking approach with mobile apps.
7. Direct marketing channel
Yes, old marketing methods are gone as today; mobile apps can do all the magic for the businesses by helping your brand market on hoardings.
Other benefits of having a mobile app for businesses
If the above points haven’t been solidified you the importance of the mobile app, still there are reasons to consider having a mobile app for business as listed below:
Better reach out to the younger demographics
Syncing social media accounts and user’s emails
Inform users about their special offers and new products
Stand ahead of the competition
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